In part 2 of the series Hip Hop Fashion Labels – The Good, The Bad, The Ugly and The Ones That Got Away we’re going to talk about The Bad ones. In case you need a refresher on how these labels are being broken down, here are the definitions.
The Good, these are the labels that are very popular, fashionable, make a lot of money and have been around for years. These are the labels that changed the game.
The Bad, these are the labels that missed their mark. Was it the design? Was it because it was too expensive/cheap? Did they miss their target audience?
The Ugly, these are labels that may still be in business today, or maybe they failed, but they had/have hideous clothes. These are the fashion labels that should have never been and that show why an artist and a fashion line are not always synonymous.
The Ones That Got Away, these are the fashion labels that never made it out the gate.
Don’t forget there is a contest associated with this post and we’re giving you 2 chances to win. You can enter by simply leaving a comment below on the post and telling us your thoughts and you can also enter by tweeting @BadPermDotCom with the hashtag #BadPermHookMeUp with a picture of your ‘ugliest’ hip hop fashion and be entered to win. It’s just that simple.
Nelly – Vokal
Vokal started in 1997 out of trunks of cars and hit the mainstream when the St.Lunatics started wearing it to local public appearances. The brand blew up worldwide in the early 2000’s after Nelly became the face of the brand. Vokal enjoyed some of that success early on, but quickly fell off. In my opinion it just looked liked stuff Enyce or Ecko had already made. The website is still in existence, although it looks like it hasn’t been updated since 2005 and when you try to go to ‘gear’, it just shows you pictures.
Outkast – Outkast Clothing Co.
Outkast Clothing Company launched in 2002 and was supposed to mimic Andre 3000‘s out-there style and Big Boi‘s cool, suave put-together look. Unfortunately it didn’t and just looked like boring baggy clothes that other hip hop brands out there were already making only better. The worst part of it all is that they didn’t even wear their own clothes!! I had to search the internet high and low just to find a couple of pictures of them in the clothing. Rule #1, if you don’t wear the clothes your making why should I?
Now if you recall in 2008 Andre 3 Stacks started his own clothing line called Benjamin Bixby. Of course, the line was short lived, but in a early 2012 GQ interview he said that he’s resurrecting the line and it will be named Bixby. It will be interesting to see what happens with his clothing line especially since many call him a fashion icon and he will be promoting the Jimmy Hendrix film (where he’s playing the leading role) in the future. Maybe he’ll push both at the same time? Third time’s a charm?
Snoop Dogg – Snoop Dogg Clothing
Snoop Dogg created this line in 2000. The line was plain and boring with Snoop Dogg on the clothing. Later Snoop went on to release more clothing lines including Rich & Infamous (which also failed) and Serious Pimp (still available).
Lupe Fiasco – Trilly and Truly
The line launched shortly after The Cool. It was a nice line, but with BBC clothing price points. I remember the graphic tee’s being $90. For the price point it was nothing special and not worth the price you paid. The line was also around during the recession, which I believe is part of it’s decline. The line’s biggest fan was Diggy Simmons because I always remember seeing him pictured in it.
Common – Soji
Lonnie teamed up with the Italian hat company La Coppola Storta in 2007 to create his own line of high end hats. Yes, I said high end. It was no surprise when the hats were priced at $125 USD each…they gathered dust in the stores.