What’s going on in the Toronto waters this week?! Homegrown Rich Kidd and dJ NaNa released the video for their single “Confusion 2” which was released off their collaborative project Rich Kidd vs. dJ NaNa 2.
Providing alternative visuals, the duo asked several designers and visual artists to interpret the lyrics of the track, not knowing what preceded or followed it. Ultimately, the goal was to “create as much optic confusion as possible” and I believe they hit their mark.
(Directed by Marie Richer and Philip Rae (uomotoo))