If you know anything about Japanese fashion, new trends blow up and then die quickly, so you would automatically think the same goes for Hip-Hop. However, Hip-Hop is much larger than a fashion trend in Japan.
As per the BBC Tokyo, a 22 year old student expressed:
“Hip-hop is a big part of our pop music. Young children and even my grandparents like it. I don’t think it’s going to just go away,” said Asumi Sato.
In the last few years, Japan has delved into the hip-hop movement by producing their own hits, as it has always been popular in underground night clubs.
At first, Japanese artists were copying their US conterparts by mimicing “gangster rap” about guns and violence, but have since then gone to writing/producing music on what’s real to them.
“Japanese hip-hop really exploded in the last two, three years. I never thought there would be a time when Japanese records could outsell American ones but it’s happening,” a record store manager expressed.
Record stores are noticing a signifcant rise in Japanese hip-hop as sales escalate, especially with regards to fashion. The majority of the population seem to be in love with the fashion more than the music. Clothing stores are noticing the demand for Camoflauge attire and baggy pants/shirts.
Unlike most fads before it, Japanese hip-hop is not just on the streets, it’s making its way into the nation’s homes. This suggests that the culture is not just for the cool urban types, hip-hop could beat the odds and stay around much longer.
WE SEE YOU JAPAN!!!
DABO,ANARCHY,KREVA “I REP” 2010- 3 of Japan’s top Hip hop artist: